- Raise Awareness: Inform the public about the harmful effects of the illicit tobacco trade on public health, the economy, and society.
- Mobilize Community Support: Encourage public participation and reporting of illicit activities.
- Drive Policy Reform: Work with policymakers to enhance enforcement and legislative frameworks.
- Empower Local Communities: Equip communities with tools to resist and report the sale of illicit tobacco products.
About Us
Clear the Air is a registered Non-Profit Company (NPC) committed to addressing the growing issue of illicit tobacco trade in South Africa. This public movement is dedicated to raising awareness, mobilizing communities, and advocating for stronger measures to curb this illegal activity.
The Clear the Air Campaign is a call to action for all South Africans. Together, we can combat the illicit tobacco trade, safeguard public health, and restore economic stability. Join us in our mission to create a healthier, safer, and more equitable future.
We believe in your voice
We collaborate with stakeholders, including government agencies, law enforcement, health organizations, and the general public, to take unified action against the illicit tobacco market that continues to cost South Africa billions of rands annually.
Our Objectives
Key Initiatives
Public Awareness Campaign
A comprehensive communication strategy utilizing traditional and digital media to educate and engage South Africans.
Community Workshops
On-the-ground events aimed at empowering residents to understand and act against illicit tobacco trade.
Social Media Engagement
Collaboration with influencers and creation of engaging content to amplify campaign messaging.
Policy Roundtables
Facilitating dialogue between policymakers, industry stakeholders, and health experts to push for impactful reforms.
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